Value Creation

  1. Strategic input and Business planning
  2. Project Scoping & Technical Specs
  3. Investment & Operationally Efficient Design specs
  4. Business Partners that provide TURN-KEY Development and Project Management
  5. Pre-Opening Services & Planning
  6. Training
  7. Sales, Reservations and Marketing Systems
  8. Group Marketing efficiencies
  9. ICON Operations System – The HOSPITALITY MANAGEMENT IN A BOX
  10. Brand Identity Manual (BIM)
  11. Loyalty Programs for individual and group bookings
  12. Operational reviews / accountability and strategic direction ( GUIDE, GAUGE & GUARD principle)
  13. Asset Management through Refurb reserve and in-house ICON CARE maintenance program
  14. Group Procurement Efficiencies
  15. Access to ICON Best practice in systems management.

Loyalty Programmes

Individual incentives

  • Icon welcome cards

  • Gold & Platinum treatment

  • Fantastic menu of benefits

Group Incentives

  • Icon Club rewards

  • Incentives for Bookers

  • Market relevant Incentives