Fred Maina ceo Icon Hotel Group. Oversaw the transformation of Mount Meru hotel, from privatization in 2004 through a major upgrading programme and commissioning in 2010. It remains one of the most sought after hotels in Arusha-Tanzania.

The Palace Hotel Arusha, is yet another upper upscale property where Fred Maina was in charge of preopening  services through to commissioning  and management 2010-2013. The hotels location in central Arusha has made it a  very popular choice for  corporate conferencing in Arusha.

In 2016, Icon hotels group entered into an MOU with NSSF Tanzania for preopening services, envisaged to culminate into a lease agreement upon completion of the hotel tower.