Goals

  • GROWTH

    To grow rooms under IHGA management control and franchise to 2,000 by December 2018 and 5,000 by 2023.

  • FINANCIAL

    To consistently achieve a 10% growth in excess of the projected revenues annually.

  • BRAND

    To grow the ICON brands to a franchise with at least 10 hotels by 2020 through our warm footprints: THE GRAND CHIEFTAIN ***** (5 star Luxury), THE ROYALE CHIFTAIN**** (4 star Business and Leisure), THE SAHARA CHIEFTAIN*** (3 star Resort and Conferencing) & BONGO BOUTIQUE (budget guest house).

  • GUEST SATISFACTION

    To achieve a GSI score of at least 85% and an ICON Reward and Loyalty performance of 25%.

  • PEOPLE

    Recognition as employer of choice, with highly incentivized, passionate and hospitable skilled personnel.

ICON Hotels
Group Africa Limited
is a fast emerging
African Hospitality
powerhouse

ASPIRATIONS

  • Be the bench mark for best practices in Hospitality, Leisure, Recreation and Tourism consultancy services provider from Africa to the world.

  • Provide world-class Consultancy / Management services to investors in the sector, by enhancing the Quality-Based competitiveness of the African tourism product; professionalism will significantly contribute to the development of the Sector.

  • Help develop products that exploit the full potential of the unique and rich social and cultural diversity of the region.

  • Promote sustainable tourism through the development of hospitality, leisure and recreational products that are compatible with Africa’s physical, social, cultural, economic and political environments.

  • Enhance the contribution of tourism to the Socio-cultural and Economic development of the African Continent.

  • Embark on good causes that will alleviate the plight of the poor.

CAPABILITIES

  • Concept Development for New Products
  • Business and Strategic Planning
  • Pre-Opening Services (POSA) for New Properties
  • Management Services (Contract)
  • Human Capital Development (Apprenticeship, OJT, Seminars, Workshops) Staff Recruitment and Selection
  • Feasibility Studies
  • Systems and Operational Analysis/Audit
  • Sales and Marketing (Hospitality Industry Products and Services) Applied Market Research
  • Hospitality projects landscaping and contracting
  • Integrated Hotel Management Systems
  • Procurement (Furniture, Furnishings, Fixtures and Equipment – FFFE/OES) Procurement of hospitality projects Capital Expenditure equipment on turnkey basis
  • Property Planning and Design
  • Physical Product and Service Improvement
  • Quality Assurance programmes for Hotels and Restaurants
  • Curriculum Development for Training Institutions, including
  • Franchising Capacity Building (Train the Trainer programmes for training institutions)
  • Formulation and Planning Tourism Development Policy